How Much Should You Spend On Coffee?
Have you ever thought about how much coffee producers can earn from these coffee? How much should I spend on coffee?
Rather than surprisingly, according to studies in many different countries, producers of boutique coffee often fail to support the cost of cultivation, let alone provide farmers and their families with a better life.
To that end, researchers at emory university in the united states have set up guidelines for the trading of boutique coffee based on thousands of coffee deals that have been harvested in the past two quarters.
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Difficulties In The Survival Of Coffee Producers
In 2018, u.s. Coffee prices fell to $1 per pound, and this became a headline item not only for the coffee industry, as low futures prices would be part of the forward economic crisis.
The international coffee commission and the world coffee producers forum, held in london in september 2018, hosted a press conference on the subject. "The situation is so critical that we have to make the coffee industry and consumers aware that the coffee industry will one day disappear," said roberto, chief executive of the colombian coffee producers union.
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Three months after that, sca, a boutique coffee association, launched an initiative stating that this is no longer news for those with a continuing focus on the coffee industry and that we have long heard coffee producers and relevant institutions in coffee-producing countries mention this issue.
According to the boutique coffee retail price index scrpi, the retail price of boutique coffee has risen by 4.8-18.4% since mid-2014, while the price of c price for u.s. Coffee futures dropped by 41.1% at the same time, which is staggering.
Let's look at the impact of these pricing differences in terms of coffee producers. In 1976, producers had to sell about 56 bags of coffee to purchase toyota trucks. According to anacafé 2017, at least 1,450 bags of coffee need to be sold in the same way to afford trucks of the same style.
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The expansion of the boutique coffee market should create more opportunities for farmers. Consumers are more aware of the quality of coffee beans and are more interested in coffee cultivation altitudes, varieties, terroir conditions, and treatments. But farmers are not excited about the progress of the consumer market, because their current income from boutique coffee is not ideal.
Futures prices rarely cover the costs associated with the cultivation of boutique coffee, let alone the provision of appropriate remuneration for coffee producers. From the buyer's point of view, fluctuations in futures prices do not affect the quality of coffee production or stimulate farmers to grow better quality coffee. Since many of the problems are fundamentally related to futures prices, the coffee industry is looking for a better way to price boutique coffee.
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Resolving The Coffee Price Crisis
Some are beginning to imagine the future of the coffee industry, and if buyers and sellers can negotiate deals based on the recent purchase price of boutique coffee, this will be the vision of a boutique coffee trading guide.
We shared this idea with a group of bakers, importers, exporters, and coffee-related associations at an informal meeting at the 2018 specialty coffee association expo. Twenty-one of them continues to be data providers, providing us with detailed contractual data on the purchase of boutique coffee from recent harvests. A team at emory university used these anonymous data to create a 2018 boutique coffee trading guide.
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Initial Understanding Of Coffee Pricing Benchmarks
In december 2018, we released this report covering contracts signed between october 2016 and september 2018, totaling more than 10,000 contracts covering nearly 150 million pounds of boutique coffee green beans, valued at more than $340 million.
This report provides important information for buyers and sellers by taking the median price of green beans of different quality and purchase quantities, including the lowest and highest prices. For example, according to trading figures during the 2017/2018 harvest period, the median fb price for bulk purchases of non-fine beans is $1.55 per pound of green beans, well below the median purchase price of $1 per pound for a low batch of high-quality green beans.
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The report also provides insight into the trading prices of coffee from a different origins. For example, in the last two harvest seasons, the median offshore price of fine beans produced in kenya was $1.45 higher than the median of the overall sample of $3. However, using regression models to control the quality and bulk differences of coffee in countries, the premium for kenyan coffee would drop to 66 cents.
Provide A Starting Point For Negotiations
Since the report details the detailed transaction price of the boutique green beans, it also provides an appropriate benchmark for price negotiations, and these figures illustrate the quality of coffee, the size of the production batch, and the differences in cultivation areas.
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For example, the coffee produced in colombia has a test score of 83 per cup, which is the median trading price for colombian coffee at $2.50. $2.32 was left after the 18-cent discount. We recommend that the coffee range in bargaining prices from $1.47 to $3.20. This compares to $1.01 on 28 december 2018 for coffee.
Future Goals Of Specialty Coffee Deals
We are pleased that 21 data providers participated in the 2018 guide to boutique coffee trading, with many actively giving back to the document and a large number of downloads expressing concern about unequal trading and the sustainability of the boutique coffee market. The response of the public this time indicates that there are already many people in the industry who have accepted this recommendation in the guide.
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But we also know that it is not just a single report that will get buyers out of the past reference price habit, and with that in mind, we set out our main priorities for the coming months:
1. Expanding The Range Of Data Providers
These data providers provide us with support for information, advice, management, etc. As these data providers grow, transaction guides become more credible to sellers and buyers, and when credibility grows, can make the price of boutique coffee more significantly different from the price of coffee.
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2. Tracking The Use Of Guides In The Negotiation Process
When the pricing observations in the guide are credible, we hope this will affect negotiations at the time of the transaction, and we will contact those who download the guide to learn about their experience. The goal is to understand whether and how this guide changes the way prices are negotiated during transactions.
3. Continuous Release Of Data Groundbreaking Research Program
In addition to providing information on prices, quality, batches, and farm locations, some data providers provide information within other contracts. Is the price of coffee wrong? Is coffee certified? How long does the purchase of a partnership last? What is the corresponding farm delivery price? We want to help us understand and improve how the boutique coffee market works as the database grows with annual data.
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4. Development Of Updated Production Technologies In Place
We will begin working with relevant institutions in producing countries on how to better help coffee producers move their farms to price points that meet expectations. In march 2019, emory university business students travelled to guatemala to collaborate with a number of domestic institutions, including anacafé, on a three-day seminar for women growing boutique coffee, based on pricing in the 2018 guide to boutique coffee transactions.
Low Prices May Represent Low Quality
If the price of green beans continues to be too low and volatile, the coffee supply will tend to leave behind those who can only produce low-cost coffee.
The first coffee to disappear is likely to be of the highest quality, and these beans require higher production costs that are often not met, plus less production.
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This is not just a problem for those with mouths. Remember that few people are willing to specialize in the production of boutique coffee, and most producers have to sell some or even most of the green beans with a lot of low-quality beans to survive. In many cases, coffee used to sustain the livelihood of farmers is sold at grades below 80 cup scores.
Without a proper pricing environment, pricing coffee for production costs will make it difficult for many countries to make a living through post-processing, logistics, and export related to the coffee industry, which affects the entire coffee industry.
We need a broad and continually updated and evolving set of references so that we understand when and where the pricing results will be, putting coffee producers and coffee supply at risk. We need to use information and advice from mature, market-based tools (such as boutique coffee trading guides).
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